Project Intake + Technical Brief
We start by collecting the full input set: drawings, elevations, sections, schedules, and any reference imagery. Then we write a clear technical brief that locks your scope, shot list, deadlines, and the purpose of the visuals (approval, marketing, or coordination). This step prevents scope creep and stops “one more angle” from becoming a timeline killer.
Reference and Finish Alignment
Next, we confirm the look and accuracy standards. That includes material intent, finish references, context, and the audience (planning committee, investors, buyers, internal team). When finishes are not final, we agree on assumptions up front, so feedback stays focused and changes stay controlled.
Base Model Build (Drawing-Led)
We build the base 3D model directly from your drawings. The goal is clean geometry that matches proportions, levels, and key architectural moves before we spend time on details. If it is a renovation, we can model existing vs proposed to make decisions clearer.
Camera Planning + Early Camera Lock
We propose a tight set of views (usually a small set of key angles) and lock them early. This is one of the biggest time savers in professional rendering workflows because it reduces endless re-framing requests late in production. Once cameras are approved, every scene stays consistent across revisions and deliverables.
Materials, Lighting, and Scene Setup
After cameras are locked, we apply materials and textures aligned to your finish intent. Then we build lighting and environment to support realism and readability, not “over-styled” visuals. This is where the project starts to feel real and where most stakeholder confidence is won.
Draft Review (Structured Feedback)
You get a draft set for review with clear targets: composition, material direction, major elements, and overall realism. Feedback works best when it is consolidated and prioritised, so we encourage one clean round of notes per milestone. This keeps the iteration cycle fast and avoids conflicting comments across teams.
Detail Pass + Final Polish
Once direction is approved, we refine the details that matter in real presentations: glass behaviour, edge quality, material scale, lighting balance, and consistency across the full set. If you need variations (finish options, staging styles, day-to-dusk), we produce them here, so the “final” stays final.
Final Delivery Pack (Web, Print, and Pitch Ready)
We deliver high-resolution images in standard professional formats (typically JPEG or TIFF), plus versions optimised for web, print, and large-format use when needed. If your team needs layered files for marketing, we can also support delivery formats used for production workflows (such as PNG or layered PSD, by request)
MEP Visualization and Coordination
When the goal is installation clarity, we create coordination visuals that help teams spot conflicts earlier. This supports smoother coordination by reducing clashes between disciplines before work happens on site. We can deliver annotated screenshots and review videos for faster team alignment.